About Choice Financial Inc.

Take A Look behind the scenes at Choice Financial Inc.

Allow Me To Introduce Myself

Meet Javier

Our esteemed Owner, Javier Melendez, is at the helm of Choice Financial, guiding our financial endeavors with expertise and vision. With a diverse portfolio of experience and a passion for empowering individuals and businesses alike, Javier leads our team with dedication, integrity, and commitment to excellence.

Javier is the visionary behind Choice Financial and the owner of several other successful enterprises. With a career spanning over two decades in the financial industry, Javier has cultivated a wealth of expertise across various domains, from Mortgage Loans and credit repair to taxes, complicated tax-related laws, and accounting practices. As an expert in the financial industry, credit repair, and tax consulting, Javier has helped countless clients navigate financial challenges and secure favorable terms. His deep understanding of complex financial laws has earned him a reputation as a trusted advisor and leader in the industry.

Moreover, Javier is a licensed life insurance agent and a retirement specialist. He offers comprehensive financial planning services to clients seeking long-term security and prosperity. His dedication to providing personalized solutions and tailored guidance sets him apart in the field of finance. Beyond his professional accomplishments, Javier is deeply committed to community engagement and social responsibility. He actively participates in initiatives to promote financial literacy, support local businesses, and foster economic growth within our communities.

meet our amazing team

The Faces Behind our Success

Every one of our team members has years of 10+ experience in their field

Daniela Lobos

Advisor

Jonathan Sandoval

Senior Advisor

Brittni Larson

Senior Advisor

Our Team

Get to know the rest of the team at Choice Financial! We are here to help you with anything you need, so feel free to reach out to us at any time!

Jonathan Sandoval

Senior Advisor

Jane Smith

Operations Manager

Expert Service

We pride ourselves on offering unparalleled expertise in every service we provide. Our team comprises industry-leading experts who bring years of experience and specialized knowledge to the table. From tax professionals and financial planners to bookkeeping specialists, we ensure that only the most skilled and knowledgeable professionals handle our clients’ needs. 

With our commitment to excellence and a relentless pursuit of mastery in our respective fields, we guarantee top-tier service and results that consistently surpass expectations.

Client-Focused

You, the client, is at the heart of everything we do. We prioritize understanding our clients’ unique needs, goals, and challenges to deliver tailored solutions that exceed expectations. Our dedicated team is committed to building strong, long-lasting relationships with each client, providing personalized support and guidance every step of the way.

With a client-centric approach, we strive to consistently deliver exceptional service, ensuring that our clients feel valued, supported, and empowered to achieve their financial objectives

Mission Statement

At Choice Financial, our mission is to empower individuals and businesses to achieve their financial goals with confidence and peace of mind. We are committed to providing exceptional financial services that prioritize the needs and aspirations of our clients. Additionally, we are dedicated to guiding our clients through complex financial matters, offering clarity and education every step of the way. Our overarching goals encompass both growth and impact within the financial industry.

5-Star Rated From Clients Around The Nation

Vision Statement

At Choice Financial, our vision is to be the leading provider of personalized financial solutions, empowering individuals and businesses to navigate their financial journey with confidence, clarity, and prosperity. We aspire to be recognized for our unwavering commitment to integrity, innovation, and client-centricity, fostering enduring relationships built on trust, transparency, and mutual success. Guided by our dedication to excellence and social responsibility, we envision a future where every individual has the knowledge, tools, and support needed to achieve their financial goals and dreams, creating a brighter and more prosperous tomorrow for all.

Financial Planning

Secure your financial future, plan ahead for retirement, and always be ready to make your next move in life and business.

Bookkeeping

Make sure you have clean,  organized books and always have accurate data in front of you and your business.

Life Insurance

Protect your loved ones from any unfortunate life-ending events with several of our life insurance policy types.

Tax Prep & Planning

Let us handle all of the dirty work and make sure your taxes are prepared and prepped properly every single year.

Here Is What We Do Best

Our Core Services

Our 4 core services encompass what we do best on the business and personal side of things. Check out all of our services, or give us a call today to see more of what we offer!

Ready to get started?

Book a free call below today!