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Our Mission
I'm Javier Melendez, founder of Choice Financial. Since 2013, I've been helping business owners and individuals take control of their financial future through proactive, strategic tax planning. My mission is to transform how clients think about taxes—not just as a yearly obligation, but as a powerful tool for growth.
At Choice Financial, we go beyond the numbers. My team of experienced CPAs and I work year-round to craft personalized strategies that reduce tax burdens, increase cash flow, and align with each client's unique goals. We believe every client deserves forward-thinking solutions that protect assets and maximize profits.
Whether you're scaling a business or planning for long-term financial success, we're here to help you make smarter decisions and stay ahead.
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Year-round Proactive Tax Planning
At Choice Financial, tax planning is a year-round strategy, not a once-a-year scramble. Our proactive approach helps businesses capture 30-50% in tax savings that most firms miss.
We focus on your financial goals daily with quarterly sessions, AI analysis, and immediate consultations. Since 2013, we’ve helped businesses earning over $500,000 annually implement sophisticated tax strategies. We’re your strategic tax partner, maximizing wealth retention and compliance.
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A Suite of Services for Business Growth
Choice Financial Inc. also provides services to help businesses grow and stay financially healthy. We provide retirement planning, business process optimization, organizational structuring, accounting, and bookkeeping. We have established the best partners in every field, ensuring any business issue is handled by experts at client-friendly prices below regular rates.
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Expert Advice from Top CPAs & Business Strategists
Harness decades of expertise and advanced AI to uncover tax-saving opportunities. Our elite team of CPAs and business strategists helps you save 30-50% on taxes through proactive planning and real-time consultation. Transform your tax burden into a wealth-building advantage today.
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Harnessing AI for Innovative Tax Planning
Choice Financial Inc. uses advanced AI technology to enhance tax planning, providing clients with precise, tailored strategies. This integration ensures more accurate and efficient services, allowing clients to benefit from the latest advancements in tax planning.
Our AI-driven approach offers real-time insights and adjustments, empowering clients to make strategic financial decisions. This positions Choice Financial Inc. as a leader in modern tax planning, setting a new industry standard.
Core Values
Client-Centricity
We prioritize our clients’ needs and success, building personalized solutions that align with their financial goals and aspirations.
Integrity
Upholding honesty and transparency in all our dealings, we build trust and foster long-term relationships with our clients.
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Innovation
We continually adapt and innovate, seeking effective and efficient solutions to ensure our clients are well-equipped for future challenges.
Education and Empowerment
We believe in empowering clients through education, ensuring they understand complex financial concepts and can make informed decisions.
Social Responsibility
Committed to making a positive impact, we integrate social responsibility into our business, contributing to our community and promoting financial literacy.
Excellence
Dedicated to delivering quality services, we maintain a high standard of professionalism and expertise in everything we do.