About Us

At Choice Financial, our mission is to empower individuals and businesses to achieve their financial goals with confidence and peace of mind.

We are committed to providing exceptional financial services that prioritize the needs and aspirations of our clients. Leveraging cutting-edge AI technology, we deliver personalized, data-driven insights and solutions that enhance the client experience and drive smarter financial decisions.

Additionally, we are dedicated to guiding our clients through complex financial matters, offering clarity and education every step of the way. Our overarching goals encompass both growth and impact within the financial industry.

Client-Centricity: We prioritize our clients’ needs and success, building personalized solutions that align with their financial goals and aspirations.
Integrity: Upholding honesty and transparency in all our dealings, we build trust and foster long-term relationships with our clients.
Innovation: We continually adapt and innovate, seeking effective and efficient solutions to ensure our clients are well-equipped for future challenges.
Education and Empowerment: We believe in empowering clients through education, ensuring they understand complex financial concepts and can make informed decisions.
Social Responsibility: Committed to making a positive impact, we integrate social responsibility into our business, contributing to our community and promoting financial literacy.
Excellence: Dedicated to delivering quality services, we maintain a high standard of professionalism and expertise in everything we do.

Javier Melendez

Owner

Brittni Larson

Director of Operations

Daniela Lobos

Account Executive

About Us

Our Mission

Core Values

Meet The Team

Javier Melendez

Brittni Larson

Daniela Lobos

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